The What Where When is a guide to London’s less celebrated
creative events.
Founded in 2009, The What Where When lists creative events happening across London that do not receive mass media attention or have the budget for an advertising campaign. These events range from exhibitions and gigs to workshops and screenings. By offering a free service to small creative businesses and individuals, The What Where When is hoping to promote London’s quiet wealth of creativity. The What Where When also lists job opportunities within the creative area and book/album releases.
I like that with The What Where When I never miss out on gigs, exhibition, talks…. I love it! It’s my going out guide!! – Nika, Islington
I’ve signed up for a lot of event listings, but The What Where When is my favourite because it often suits my taste and draws my attention to small, interesting, unusual events. It helps me get to know the ‘real London’ away from the boring sightseeing. (I’m from Germany and have lived here since November) – Alina, London
